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Badge business is the side of a business that bright generation middle period reachs the China between clear path light-year to have actual strength and effect most, ever created business circles of male crouch an ancient name for China 300 years long brilliant. According to history record: The region that badge business runs, "Weir and island, rarely and desert, footmark inside a few the reputed founder of the Ix Dynasty " , its ground penetrate everywhere. Badge city past dynasties of Yuan Mingqing of 6 counties the Song Dynasty becomes rich the businessman has nearly 1000 people at least, embrace among them endowment the business of gigantic Gu Fu of 1 million has more than 230 people. In bright Qing Dynasty the Jiang Zhe of period is taken, goods economy developeds very, badge business gathers, force is filled extremely, reason has " build Yang Zhicheng, solid badge business leaves " say. In business of Chinese mouth badge not only build have luxurious fellow villager guild hall, and in Jiang Bin open up " bring port city newly " , offer ship of badge business anchor only. In edge river other city, badge business also is to gather into the side, market of rule the region.
So, come from remote mountains an out-of-the-way place, "All directions drifting contain " why can badge business be far apart air plant, stand firm commercial port, remain invincible? Research badge business when phenomenon of this one history, we discover its core depends on " sincere letter is this " commercial concept.
Badge business is mixed in the rise to power and position of base oneself upon of different land an alien land the rise of force of whole of badge trade group rule the region, although have with element of badge business itself " badge camel " those who say is hard-working the spirit, sharp mind that is good at management conduct financial transactions and certain and explicit good luck and get together medicinal powder network not without correlation [link widoczny dla zalogowanych], but with respect to management concept character, preach justice, heavy sincere letter, it is apparently most the element of core. Badge business is in battalion business activity, all through the ages is valued " money oneself unripe, profit edge justice take " " with Confucianism art is acted the role of merchant thing " . Wu Na slope represents badge business, "Give a way rather and fold read, do not act the role of wisdom in an attempt to wins " , "Bluff somebody into giving information of person peaceful trade, my peaceful trade letters, do not act the role of valence to be bully with 5 feet boy eventually. " advocate sincere letter is this, stand fast with justice take advantage, it is badge business one with be linked together Confucianism commodity standard, also make its gained good market reputation. Say from basic sense, serve as sincere letter be in business from merchant ethic, be the gist seat that badge business wins a success. On the history, each district businessman is shoddy in buying and selling, with pretend to be true phenomenon happens from time to tome [link widoczny dla zalogowanych], like that badge business distains to do it however. Of Shang Huren of Ming Dynasty badge in Jiangxi Na Feng does food business, although be in of natural disaster big be hungry year " fight meter of 1000 money " below case, also be anything but in grain cereal adulterate kill a person. Moustache of clear minor details opens writing inn to discover the ingot that approve Chinese ink to not agree with quality requirement, after Yu Defa shows, the boss establishs even place to belong to each inn to stop to make carry out why this Chinese ink, call in the partial high price that flows to the market, enter pond destroy by melting or burning. To assure commodity quality, maintain client interest, adulterate anything but make false, not hesitate even principal, finish comes again, the social principle that reflected badge Shang Yicheng to need a person and with really the management concept of travel merchant. Classical element has the Confucian school " Ming Yundu sincere " say [link widoczny dla zalogowanych], "Sincere " person, "True without absurd " call. Confucius says: "Person and without the letter, do not know its but " ; "Civilian do not stand without the letter " . Fu Yugui is " the person's place desire also " , like that " with its, do not be in also " . Badge business all through the ages is pursued " merchant and Confucianism row " , the business heart that initiate Yang Cheng believes, "Not effect world uses all Ju cheat method " , not with " utility is urgent " , reason praise excessive lake sea, "And endowment beneficial is accumulated also " . Badge business makes constitution sum up from this: "Alone sincere need a person, the person is taken from the bosom; Assume art drive thing, content does not kiss eventually " .
The businessman is in battalion city benefit person while get reasonable profit from which, this give no cause for more criticism. But how benefit of look upon justice concerns, it is to see " benefit " forget " justice " , or " take grant to have justice " , it is to take an examination of judge businessman profession morality and the staff guage with rational commerce. Bright generation has one badge business to be in business in Jiangsu Li water, low interest is leasehold civilian, never be placed in the middle is knocked pare. 22 years cereal cheap hurts Jia Jing civilian, his par corner, second year famine due to crop failures, cereal price leap up is expensive, cereal of his carry out still " valence is made the same score like in former years " , get common people greatly to believe admire. Not come singly but in pairs, cease peaceful businessman Liu Huai carries grain of the grain that buy store up in fine lake, a year of big calamity, somebody persuades him " when multiplying, obtain " , he says however, can let common people spend famine due to crop failures, just be big profit. Then, the grain depreciation work off that he gets together store up, still set congee canopy " in order to feed famine refugee " , won the recognition of one party common people and credit, business nature is flourishing with each passing day also. With justice take advantage, for justice yield benefit, reflected badge business on one hand of principle of traditional to China ethics scrupulously abide by, also mirror business giving badge to be opposite on the other hand " justice " , " benefit " the profundity of adj relation is comprehended and specific hold. Mo Zi of ideologist of Chinese ancient time says: "With person plan matters, forefathers gets; Stage an uprising with the person, forefathers becomes. " " benefit person person, person also thereby of benefit " . This with managemant decision art that humanness of business of this Yi Hui plays.
Badge station old market " Tong Deren " the hundred years old store that is material of the Chinese traditional medicine that make carry out, to make sure the medicinal material is all wool and a yard wide, defend firm reputation reputation, before merchant sends experienced old worker every year only, toward rare medicinal material country of origin buys raw material. Machining respect of n/med the process of preparing Chinese medicine, it is to abide by operating sequence more [link widoczny dla zalogowanych], guard a pass strictly, never careless. Be like: In drug of name of characteristic of n/med the process of preparing Chinese medicine " 100 fill complete Lu Wan " when, every face this inn should hold at the beginning of Qiu Modong " pious Xiu Xianlu " ceremony, carrying namely the deer wraps around after colour parade sb through the streets, let everybody spot control the whole process that Lu Wan makes. Badge business is in all trades and professions, because hold to,believing with be being taken really, with sincere need a person, grasping heart is business, heavy justice take advantage, just won broad market and cover long unabated reputation. Sima Qianzai " history biographies of breed of the goods that write down ・ " middle finger goes out: "Cheap person, have resolution, not exacting is taken; Return rich person only then be like frugal at taking, eventually thick at Tibet. " badge business is in Zhang Chi 10 thousand change [link widoczny dla zalogowanych], the Shang Haizhong that wind and cloud stranges and changeful, can base oneself upon is dovish, gudao understand, reputation is far sow, all because of " screen of all of ingenuity engine profit need not, alone with sincere need a person " be caused by.
The essence of modern market economy is legal economy, and legal economy is divided assure basically what regard normative market as behavior with each law besides, its ethics foundation and autonomic element are it is with sincere letter this commercial concept. Badge business is in business in hundreds years the principle of Chinese traditional ethics that stands fast in the history and with sincere for this management thought, behavior of economy of normative today to us market, it is important to have undoubtedly draw lessons from value and real significance. Relevant Information：


[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

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