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Packaging Design fonts and the relationship between the art of calligraphy


Is getting even, in our country, While commodity in short supply in the market, the phenomenon still exists, but this phenomenon as the economy more prosperous and production capacity,[link widoczny dla zalogowanych], will not be a long time to change, and in the international market, not competitive and the rivals of goods is almost non-existent. Therefore, the expression of products of symbols, text,[link widoczny dla zalogowanych], calligraphy, art handling, competition in the market will clearly determine their consumption and share of the consumer market space. In the packaging did not account fully using text calligraphy as a means of visual surface, and the use of different intensity, gill Che t Consumers are thus play a role in marketing commodities. Similarly, as many similar competitive products on the shelf, in the same area where the limits are only words and the use of this form of calligraphy, stir it feel the tension strength and fonts, and promote links between it and the role of consumers, This is in the packaging design should be followed. Specifically mentioned the use of,[link widoczny dla zalogowanych], though, such as applications require it to have access to the existing text, use the standard generic font, font adapt the content and features, and product factors, but I think the most important thing is to pay attention to the text for easy identification. Arranged maximize the readability and the tension is the font of the visual momentum. Text. Mainly used to convey information rather than pure appreciation of the purpose of fonts. Often use bold, Times New Roman, Font body, single body, regular script calligraphy and a variety of variations, because over the font is already normalized, the application of social recognition features and a very strong reading of the town. Both easy to identify, fork easy to remember. The calligraphy in the cursive, seal, scribe and other fonts, although as an art form has a very high aesthetic value, but will lie in terms of the consumption ritual,[link widoczny dla zalogowanych], visual recognition they have relatively lower degree of _r. Here, from my own experience of packaging design on some of the conclusion (see chart). This is a design for the packaging of tobacco products, taking into account the limits in a certain area, the different fonts on the human visual and psychological produced by the different strength. Name three words to stick together. Bold with the mixed area the size of the visual intensity is greatest. It is also the largest in the same psychological tension, as one of many similar products on the shelves of the competition. If the equal use of limited space in cursive, seal. Scribe the font,[link widoczny dla zalogowanych], then boast of their visual strength, there would be relatively easy to weaken, and in the packaging design, text alignment, it should be an important part of one of the coins had only to buyers in an instant at a glance. Make it clear goods quickly to convey content, especially text arranged as a commodity name, the more the requirement to achieve a high degree of clarity. On the contrary, the competition for similar products is detrimental. Furthermore. Satin cigarettes as B, the main object of cultural consumption is not too high quality to consumers, this requires the legibility of text problems brand name strong market competitiveness of products. here in addition to the intrinsic quality of goods plays a major role, the font used in the packaging design of the appropriate arrangements can not say there is no relationship. as a general expression and cross-lu, the standard anti-India The most commonly used fonts are suitable for hand-chen, and as packaging a variety of standard fonts, and basically all kinds of goods between the ~ types of characteristics of potential links between Amoy These are fonts that can be used as a design choice availability of factors. different fonts were created for the delicate or strong emotional reactions and psychological changes are obvious for the designers: the feeling of the font is very important to the quality of the designer, the font selection and arrangement of words it depends on this feeling. text in calligraphy, as a package design a font choice. is only one means of visual surface. It does not constitute the dominant factor in packaging design. It should also be clear that , text, font choice must be selected in the transfer function of the artistic and recognition issues, packaging design, font choice and appreciation of calligraphy to be too much money to separate currency also can not distinguish between + the equated. Products Shopping Centre Fax: ( 01) 6O6O914076O ~ 01) 6060914 Beijing China modern packaging products, packaging materials malls total, Si Secretary downtown area in the capital Beijing set up the operating window. The mall that provide packaging services for the packaging business for the purpose of opening up markets in the past year {for many users to mention the satisfaction of its packaging products. but also with a number of packaging enterprises have established good relations of cooperation have been carried out paper products, plastic products, shopping bags, design, processing business, as well as provide a variety of packaging packaging materials also carried out laser holographic film, sticky notes, wallpaper, computer lettering, and other operations. China Packaging i @ 95 』on Volume 5 of 35 j

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