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Hanwang Technology: strategic transformation of platform service provider


few days ago, Hanwang Technology announced its electric paper products over a million users, according to Chairman Liu Yingjian Hanwang Technology planning, HW, content

Hanwang inroads into the market after the electronic paper book, the industry changes very rapidly, however, technology and innovation as its mission the Hanwang Technology has more than two years of time in which China made 70% of electronic paper book market above share.

in the U.S. market, traditional books and e-book ratio has reached 180:100, Yingjian believes that China's electronic paper book industry than the United States to a difference of one year, next year there will be more sales. It is also in this context, Hanwang Technology quietly transformation.

rich content and product lines

2008, the Hanwang electronic paper technology began to enter the book market, according to data, HW 2009, about 27 million units sold. The end of 2010, HW Liu Yingjian chairman announced to the outside world with excitement, HW electronic paper book has more than 100 million users.

100 million for the HW in terms of this, and not just in the terminal above the profit, leaving Yingjian pleased that in the future which these users, each electronic paper book by its users to download books, will contribution to profit for the HW, users reached 100 million, the mean volume of users has been on the scale, and each terminal in Yingjian view, is a channel.
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According to the current volume of users, if you pay per month to download a book, HW 100 million per month they can get the e-book sales.

Humber Wang Kerui Technology: Strategic Management in transition in the platform line service providers.

to allow users access to more content, this year, Kingship has spared no effort in the bookstore building, according to HW's views, almost 300 new books each day, the rate of on-line update Bookstore content.

content for electronic paper book industry, its importance is obvious, but the end is equally important.

In fact, after the introduction of electronic paper books, the outside world has been that the price is too high, and in this period, Apple iPad, turned out to have much impact on the electronic paper book market. Ying Liu Jian, told reporters after the Amazon in the event of the iPad, there was a period of sales decline, analysts have lowered expectations, but adjusted the price after the Amazon, but also the explosive sales growth.

Yingjian said that at present there is a class of consumers believe that electronic paper book mainly to read the main expense of other functions, and have a class of people wanted the end product has more features, you can access, download and send SMS, while the HW is also to meet the needs of users, the product of a different definition, the main emphasis on reading cheap features, prices slightly higher, adding the Internet browser and e-mail features such as handwriting, the most expensive has been reached 900 yuan.

launch platform strategy

in 2010 to reach millions of end-user electronic paper book order of magnitude, the Kingship electronic paper book will start a process from the qualitative to the quantitative.

he said, the next three years, HW Product electronic paper book will be transformed into digital publishing services companies, to establish a digital platform for experts in image.

Yingjian long before they have demonstrated the development of electronic paper book Hanwang plan: Recently,[link widoczny dla zalogowanych], the approval by the State Press and Publication Administration, Hanwang Technology has officially permitted to engage in Internet publishing business, and the first to receive a copy of electronic publications and business license business license. In this connection, some analysts said the move means that Hanwang Technology has obtained permits to enter the field of content platforms, followed by construction companies in the content platform will no doubt accelerate the pace of development.

this regard, Liu Yingjian, said the acquisition of the qualification, for they are very important. Compared with the traditional print, Internet publishing costs very low, with all aspects of the terminal, and after a good future, the terminal can be a channel for generating profits in the future. Kingship before

strategy in the market vary considerably with the Amazon, the Amazon is the content of external support is seen as the terminal, but the domestic environment because different Hanwang taken to the terminal support content in a way, that pre-book way.

development plan for the next few years gradually revealed.

as electronic paper book with the traditional book is very different, to create and maintain the normal operation of the industrial chain is also crucial, and HW 80% profit to take the principle of the copyright side, in a short period 2 years time, has been with more than 160 Hanwang Publishing Group and the Press, more than 100 newspapers, more than 300 journals have established good relations of cooperation.