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Packaging and marketing operation


183; Chester gold too surprised, however, the results of the next experiment could not let him surprise: The survey tried both in person in the same product after the packaging is still overwhelmingly said they liked the packaging it with a circular pattern products. He then did an experiment, he put several different brands of beer were placed in the same container for everyone to sample. The result is a beer taste and quality of the evaluation broadly consistent; However, when the release of these beer containers in different packaging, people judge the taste of beer is greatly changed. Chester King Louis for a wider range of products again repeat this experiment and found a lot of what he calls influence. As a leading packaging design,[link widoczny dla zalogowanych], as told in the textbooks: The role of packaging on product sales. As consumers living standards and consumption levels gradually increased, they generally are willing to bring the convenience of packing for good, beauty, reliability and prestige to pay more. Particularly in a case of self-service customers, but also need to use the product packaging to promote the majority of customers to introduce products to attract customer attention. installed power of h lies in a problem-solving conflicting good or bad, on the one hand to have in the store attracted people's attention the need for a sense of visual impact, on the other hand should have brought home the goods need to show soft. Sharp corners of the triangle and other shaped patterns with a clear easy to arouse people's attention. However, the experiments show that it is easy to see that the triangle does not mean it will like them. In color, there are also problems, such as yellow, the most likely to cause attention, but for some products,[link widoczny dla zalogowanych], it does have negative effects. 9820OO Ⅵ 20No4CILIAPACKAGING the L) c'7, 'round or oval-shaped pattern can be demonstrated and accepted meaning. If the angular pattern is the The Color is the most usable packaging tools. For eye movement findings suggest that: the color is packaged in a variety of factors triggered one of the fastest eye movements. Vegetable juice,[link widoczny dla zalogowanych], for example, for decades, even the trademark logo of vegetables basically no change: the level of display is accompanied by green leafy vegetables, tomatoes, celery and the vertical direction is carrot h. You may not notice the sharp contrast between the color of vegetables, but can feel. vs vegetable juice with a trademark is not the kind of books printed on the standard four-color printing, instead of using the five-color printing. This makes some of the colors more intense visual impact,[link widoczny dla zalogowanych], and therefore more likely to arouse people's interest. Fast food giant McDonald's was once ready to give up the yellow At the time, Chester King McDonald's consultant, he said after some study, the double-arch design is a great asset, because it has a not clearly understand the meaning of this sentence, but you can feel the double-arch design for today's McDonald's value. There is no doubt that people of color and shape is instinctive likes and dislikes with the reaction, but how will this translate into specific likes and dislikes reaction buy a bottle of make-up bag of cookies or the behavior of water is not very easy to understand. Harvard University's marketing consultant Stan - Gross said: Tale of the depths. , L1 summer dollars Good packaging and decoration has become an important marketing tool. Every jar, every bag, every box is carefully designed simulation experiments repeatedly revised even after the show on the shelves at the mall. In the packaging design process, every detail must be considered good, so that goods can move the hearts of consumers: You are a good parent? You feel lonely? Hugh care about the environment? You enjoy life good thing? you really do not like chicken? you really do not want the chocolate food? for packaging designers,[link widoczny dla zalogowanych], they want you to see more than just a container or a trademark, and hope to make you feel that you are buying is a personality, an attitude or even a faith. . -

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