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Commercial printing companies how to deal with financial crisis


For their own business and development strategy for the commercial printing business managers of the most enthusiastic about the topic. Commercial printing companies by a number of strong measures to address the financial crisis. Measures to tap the domestic market potential of a global financial crisis and before the excessive dependence on international business and export products supporting the market in the printing business, marketing efforts quickly turned to the domestic market, using its own product quality,[link widoczny dla zalogowanych], process optimization, service networks, and other areas,[link widoczny dla zalogowanych], to dig and to seize the domestic market. After all, the overall shrinkage of the IZl demand environment and the world 5O0 strong foreign-funded enterprises in general have been seriously affected the context of large enterprises in China affected is relatively small. And in recent years, more and more Chinese enterprises with international standards,[link widoczny dla zalogowanych], independent participation in the market competition, the increasing demand for commercial printing, the market overall demand is considerable. Two measures focus on market demand will be distributed in the sales strategy, to detailed analysis of existing customers. From the characteristics of commercial printing point of view,[link widoczny dla zalogowanych], the main customers are mainly various types of enterprises, how to promote the concept of centralized procurement system to a customer to a different branch offices away from headquarters, branch offices together in effective demand, to sort out packaging, business in the face of adversity to ensure that growth does not decline or even an important way. Three cost measures the cost savings mentioned here, including direct costs and indirect costs savings of two parts. The former include reducing losses, improving production efficiency and reduce unnecessary waste and other measures; the latter primarily through streamlining and optimizing processes,[link widoczny dla zalogowanych], and the use of more advanced management tools and other methods to achieve. In fact, this is exactly what the company an excellent opportunity to examine their own management. Four industrial restructuring measures from the international point of view, publishing I; IJ, ~ U is the future of integrated cross-media communication services, commercial printing's future behavior is based on cross-media marketing information media services, packaging and printing only the continuation of relatively more traditional printed form. Some of the world's leading printing companies have taken the steps, and domestic commercial printing companies who can have a forward-looking vision for the future of these early master core technologies and services, to achieve a successful transformation of the business will be able to as soon as possible from the excessive competition of the Five steps to expand high-end market through this global financial crisis, many step in the commercial printing industry a long time, companies are just not aware of the economic development is cyclical, there is prosperity, there is depression, there is summer there winter, and whether the enterprise has the ability to resist risks, business model depends on the location. Of course, these measures alone can not guarantee that every enterprise can survive this financial crisis. At present, large-scale commercial printing companies, covering a wide geographical few companies. Homogenization of these commercial printing companies in serious condition in the long run, even without the financial crisis, a printing company in order to grow and make a breakthrough in the highly competitive long-term stay ahead of the market, we must enhance the core competitiveness as soon as possible expand the high-end market, which is most essential to address the financial crisis strategy. In addition, you must always pay attention to the industry development trend, development time tracking technology, innovation and service models. China Packaging 2009/7l69

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