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as an important city in the Yangtze River Delta, Jiaxing City, east of the sea, south of Qiantang River Forest, north of negative Taihu Lake,[link widoczny dla zalogowanych], west of Eye Shao Lei, there runs through the Grand Canal territory, from Shanghai, Hangzhou, Suzhou and Huzhou not to Barry, the traffic is very convenient. Since the reform and opening up, economic and social undertakings flourishing in Jiaxing, comprehensive strength has been continuously enhanced, under the jurisdiction of the five counties (cities) has entered the national comprehensive strength of three consecutive hundred counties. Overview
Shoes major consumer sites south Moore, South Building, Dai had a dream, Terrace Street, Jiaxing and Jiaxing Mall is the main shopping areas. Among them, the southern mole absorbed Wal-Mart, Watsons, Rainbow Department Store and other well-known large chain enterprises; by the pressure of the rapid rise of South Moore, South Building and the dream was wearing two local department store giant is currently soft and hard environment of their own adjustments; Terrace Street, Jianguo Road in the city center, has just opened in early 2003 when the popular sought after by the local people, stationed in the Pacific Department Store, one of the overall product positioning is not clear, coupled with some negative factors, it has become less popular; Jiaxing Mall the working class for their clients, the price is not high,[link widoczny dla zalogowanych], settled in a relatively small brand, but the transportation is convenient, has gradually formed its own characteristics, the public has some influence.
consumption habits according to the survey 83% of Jiaxing, a well-off people to the standard of living, economic development led to the development of consumption,[link widoczny dla zalogowanych], the local consumer awareness of the gradual strengthening of the brand, consumer psychology has become more rational, the product style,[link widoczny dla zalogowanych], quality, service, shopping environment,[link widoczny dla zalogowanych], and so more concerned about comfort. Local young people already have significant brand recognition and distinction, but a better understanding of the sports brand, dress shoes are basically only know Belle, O'Connell, Daphne,[link widoczny dla zalogowanych], Red Dragonfly,[link widoczny dla zalogowanych], and several more in the local sales good brand. Local people is relatively high brand loyalty,[link widoczny dla zalogowanych], brand recognition once the access to local consumers, will be as big.

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