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One musky [link widoczny dla zalogowanych] fragrance isn’t just producing humans go Rawr. When sprayed on rocks by zookeepers and field researchers, the cologne Obsession for Males draws massive cats like cheetahs and jaguars. They cuddle against it; they take lengthy sniffs, savoring it longer than they do their meals; they might even track it down from half a mile away.
As reported by The Wall Street Journal, spraying perfume on zoo exhibits is some thing of a trade secret amongst zookeepers–sniffing out the foreign scents keeps the cats curious and active in captivity. In 2003, Pat Thomas, basic curator at the Bronx Zoo in New York, conducted a smell check with his jaguars. The cats certainly didn’t turn up their noses at Estée Lauder, Revlon, or Nina Ricci, but Calvin Klein’s Obsession kept them sniffing the longest, keeping them engaged for about eleven minutes.
Throughout the seven years following Thomas’ check, the scent’s secret feline attraction has helped major cat researchers to observe the animals’ behaviors inside wild and conduct conservation population studies. In a single jaguar survey in Guatemala, scientists sprayed the cologne on rags placed in front of their motion-sensitive video cameras. Researchers’ largest difficulty is obtaining their hands on the stuff, which runs for about $60 per bottle and is challenging to come by within the rain forest. The Bronx Zoo retains its supplies up by taking donations of the smelly things.

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