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Personalized Packaging Color and market competitiveness


Or red color as its packaging, said black tea with nourishing, tonic, red indicates strong taste of tea: use of color is such a specific color. @ Color in fashion color, is the fashion of the time almost the color of Taiwan, that is stylish, fashionable colors. It is the product designer's information. International trade communication signals. When a color tend to generalize, people feel the lack of new stimuli and charm, but also requires a certain kind of different visual features. The spots feature cross the line up is imitation. The modern use of color in packaging design to the product actually bring more and more economic benefits, the vast knowledge of the entrepreneurs have much insight attention color effect. Annual International Fashion Color Association's fashion color, is based on the international situation, market, economic and other characteristics of the times and put forward the aim is to give the balance on the psychological and atmosphere to create a harmonious soft environment. For example,[link widoczny dla zalogowanych], the early 80s, the French fashion black, black as expensive, giving rise to a black box Bute's female cosmetics. Din;: 0 din;;;; begging; mat point Tribulus terrestris ≥ plow Lei color vision of the psychological change is very complex, it according to age, differences from region to region, or by individual differences and disparities. All countries, nations, due to social background, economic status, living conditions, traditions, customs and habits and the natural environment of the formation of the customs of a different color for example: a soft spot in our country since ancient times for the red, so to National Day, Chinese New Year, small personal wedding, birthday, etc., red symbolizes auspicious. Holiday gift wrap and more on the color red. Yellow is the color of the special feudal emperors, marking the sacred, solemn, authoritative, it represents the center. In packaging for food and color, it gives a rich, sweet, crisp feel. 『From a loss of appetite can bow colors. Green is the color of nature vegetation. Green color of life. A symbol of nature and growth. Close to the yellow green that sense of youth, a symbol of spring and growth; fresh green is the color of chlorophyll, can cause loss of appetite, it is like. Sign of peace and security. Multi-color packaging tea green. Blue is the meaning of calm, a long, quiet,[link widoczny dla zalogowanych], rational, far-reaching it on behalf of the East. In addition some countries or regions have some of the taboos of color,[link widoczny dla zalogowanych], l such as: French taboo dark green, it will make people think of Nazi uniforms and aversion; desert people, used to see the dark, the wind, the sand is long on Huang used to, only after the encounter in the journey oasis of experience needed for the survival of water, food and human society, and thus cherish the green; mosque minarets, the flag of the Arab nation, are they to be decorated and cherished green symbol, taboo yellow. So. Should be aware of all countries and regions on the color of love and taboo, particularly on the import and export packaging for color processing conditions should be noted that, in order to improve products in the international market competitiveness = Now, the market competition, the depth, breadth, persistence and sensitivity is unprecedented, both long-term planning of barrier position. Or seize the opportunity to act decisively, all depending on whether the company has a Fierce market competition to promote the development of production and consumption, while promoting the corporate marketing strategy inevitably updates, including packaging, of course be placed in an important position. Color application of commodity, advertising, unique, personalized packaging nationality embodiment, the color of the individual must enhance the visual impact of packaging plays a promotional role, much to improve the market competitiveness of their products. References: 1. Visual Communication Design. Zeng Xiankai editor. Beijing Institute of Technology Press, July 1991 2. 28 On the visual representation. Yu ed high school. Heilongjiang Fine Arts Press, May 1991 3. Color theory and application. Wu Zhen Bao, ZHANG Wen Cai forward. Jiangsu Fine Arts Publishing House, March 1992 ● ● ... ● 1 ● ... ◆ 1 ~·'~+ ... ... ● ~ ● a ... '...' No Type Slitter scope of sales price (75) 1120oI type of correction Slitter cigarette paper, tipping paper, plastic, color, type of correction tape, etc. 366212130II Slitter cigarette paper,[link widoczny dla zalogowanych], tipping paper, plastic, color printing,[link widoczny dla zalogowanych], tape, etc. 43.83] 2o0m Type Slitter white cardboard, cork paper, plastic, color printing, tape, etc. 23.8d120OA type cutting machine cigarette paper, tipping paper, plastic, color printing, tape, etc. 39.8 Note: This cutting machine is also applicable to all industries coils of soft material cutting, cutting width can be produced on request. Unit: Mudanjiang City, China and Germany Light Industry Machinery Factory Address: Four West Road, Mudanjiang City, Zip 22: 157 (303 Tel :0453 -6424176 Contact: Wang Kunyun ● _, ● a ~ ● ● A ● _l_ ◆ A ● ... ~ ~ ~ What the China installation 200O Volume 20 No. 3 83

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